The Clinical Ad Network is an additional service that can increase visits to your study posting and patient referrals through online Pay-Per-Click (PPC) advertising. It leverages the millions of people who utilize search engines like Google to find clinical trials and health information on the Internet.
Benefits of the Clinical Ad Network
-   Increase exposure for your study listing
-   Utilize our expertise in ppc marketing for the clinical trials industry
-   Our simplified pricing makes it easy to plan into your budget
-   We have been running effective PPC campaigns for over nine years
How does the Clinical Ad Network work?
ClinicalConnection will create highly-targeted, text-based study ads that display online to people who search for relevant keywords. These ads will be designed to use your advertising dollars strategically and efficiently. They will only be shown to people in and around your study market who are searching for health or clinical trial information relating your study indication.
Here's an example for an Alzheimer's disease study in Phoenix: When someone in metro Phoenix navigates to Google and types in search terms (keywords) such as "Alzheimer's," "Alzheimer's studies," "memory research," etc., they will be shown one of your ads. The ad will explain that an Alzheimer's study is available and will invite the viewer to click on the ad to learn more. By clicking, they are redirected to your Alzheimer's study posting on ClinicalConnection.com where they can review the study listing and be referred to your study site.
What is the pricing for the Clinical Ad Network?
There is an additional cost for the Clinical Ad Network. It’s based on the standard Pay-Per-Click advertising model where a fee is automatically paid to the search engine (e.g., Google) each time someone clicks on your study ad. The actual fee paid to the search engine can vary based on the keywords and location targeted. Specifically, keywords and locations that are more competitive have a higher fee per click. We’ve made pricing simple for you by creating five different budget levels that will effectively drive traffic to your study posting.
Clinical Ad Network Budget Levels
When you select one of the marketing levels we create a customized campaign that allocates a certain percentage of the overall budget to be spent daily. Each time one of your ads is clicked on a user is taken to your study posting and the cost associated with the click is removed from the overall budget. Similarly to our study posting fees the Clinical Ad Network budgets are auto-renewed unless you specify that the budget should only be used for one month. The various ad network levels are monthly budgets, meaning we will spend the entire budget selected within a 30 day period.
When you log into your account to post your study, you can review these levels and select the one appropriate for your budget. Active studies may also be upgraded by calling 1-800-887-0639 or sending an email to firstname.lastname@example.org indicating the study ID and level you would like to use. Regardless of the budget level chosen, ClinicalConnection will create a customized campaign designed to generate more exposure for your study posting.
We are prepared to take on any recruitment project.
Send us an inquiry or call 1-800-887-0639 to discuss your project with our highly-trained staff.